ISOVER TO LAUNCH A NEW PACKAGING DESIGN TO IMPROVE RECYCLABILITY
Isover has a long and proud history of supplying mineral wool insulation products in Ireland for over 40 years and we are delighted to announce the launch of our new packaging which will improve recyclability and reduce our environmental impact.
Isover has reduced the ink coverage on its packaging to only 15%, with a change to white base foil. Additionally, the company will continue using 30% post-consumer recycled (PCR) content and aims to increase this in the future. The updated branding of the packaging has a cleaner look and includes a new suite of pictograms providing clear signposting for Isover product ranges, features and applications.
Isover will begin the roll-out of the new packaging on some of our most popular products in February and extend to others throughout the year. Our insulation products are manufactured from up to 82% recycled glass, and with electric equipment to manufacture the majority of our mineral wool products using 100% renewable energy.
The launch of this packaging is another key sustainability initiative from Isover, which is committed to supporting the circular economy and reaching Net Zero Carbon by 2050. In 2024, Isover partnered with The Pallet LOOP, a circular economy pallet supplier. Increasingly, Isover products such as Spacesaver and Acoustic rolls are shipped on easily identifiable, green-coloured LOOP pallets, to significantly reduce avoidable pallet waste.